administrator

Who is Salesforce Administrator

Salesforce administrators are systems administrators who specialize in Salesforce’s suite of products. Salesforce is the world’s most popular customer relationship management (CRM) software and is used by many Fortune 500 companies. They are the point of contact for any users within the company who have questions or need to be trained on a certain Salesforce product. Given the importance of data collection and analytics in today’s marketing landscape, Salesforce administrators can find employment in virtually any niche. They are typically employed by large corporations and work in a standard office setting. This position is full time and salaried, with the workweek rarely extending into the weekend.
The role of Salesforce administrator is, as the name suggests, an administrative position. They have the complete system at their command.

Salesforce Administrator Duties and Responsibilities

Being in charge of a corporation’s Salesforce efforts takes a lot of responsibility. The following list details some of the most relevant duties:

Create New User Profiles and Monitor Access Levels
Salesforce administrators are the gatekeepers of their employer’s sales and marketing data. They create each user account and determine the proper level of access based on the employee’s role within the company. When an employee is fired or leaves the company, it is the Salesforce administrator who must remove their access credentials.

Data Imports and Patching
Salesforce administrators oversee the importation of new leads and contacts on a daily basis. In large corporations, they develop a standard operating procedure for this process that is followed by entry-level market researchers and data analysts. Salesforce administrator is also responsible for bulk updates of data

Data Quality Management
Duplicate data clogs up Salesforce and keeps it from running at full force. A system administrator created and manages the complete database and enforces validations to ensure that only the relevant data passes through

Automation
Salesforce administrators are responssibe for analysing tasks and things business users do and automate them using drag and drop tools. This makes them a super hero for users.

Address User Issues as They Arise
This broad duty encompasses several tasks. Salesforce administrators are the ones who solve any problems users are having with Salesforce. They also educate employees on new updates and onboard new hires whose role involves access to Salesforce.

Salesforce Administrator Skills and Qualifications

Salesforce expertise

A Salesforce administrator can’t get a job without knowing Salesforce inside and out. They should know the various features offered by Salesforce, and must have ability to teach these functions to business users.

Business Accumen

Admins are constant touch with business users. They need to have a business mindset to understand the business needs and calculate the impact and the best solution for users demands.

Data Reporting skills

Data management

Salesforce administrators use the principles of data management to keep data organized and easy to use

Problem-solving skills

Since Salesforce administrators are the person employees contact if they have an issue accessing Salesforce, they rely on their problem-solving skills daily

Attention to detail

Managing large data sets and routinely checking data for accuracy both require strong attention to detail